Matcha Nude

Matcha Nude is a wellness-focused brand based in Asheville, NC, offering organic matcha sourced from the volcanic soils of Kagoshima, Japan. Rooted in simplicity, ritual, and intentional living, their approach to both product and packaging feels thoughtful and considered.

For this project, the imagery was created to reflect that same sense of calm and clarity — using soft tones, natural light, and organic elements to highlight the vibrancy, texture, and quiet energy behind each cup.